Our experience tells us that the site process has two significant dimensions - empirical and subjective. The empirical aspect involves the structuring of data and information in a meaningful way that helps the organization locate and prioritize opportunities quickly and proactively.

The subjective aspect is the organization’s "warehouse” of knowledge. It is held by real estate directors, managers, and brokers. These resources can bring invaluable insight into the decision-making process – with a practical visualization of the opportunity to either encourage or bring it under more scrutiny.

To us, it's not necessarily about making more decisions, rather, better ones. The organization needs BOTH dimensions to make realistic, practical decisions.

Our goal is to streamline the empirical aspects, create a mechanism to capture more subjective information, and promote consistency in an easy-to-use environment.

To this end, we have developed two platforms - web and desktop - to help guide organizations through the decision process. Each deployment is unique to the client - taking into account processes used to work through strategic and analytical aspects of the opportunity.

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and then check out some case studies...

Turn-key Decision Tools to Drive New Market Expansions
Deployed our Site Decision Systems™ suite (both web and desktop) to support expansion into “unknown” geographic areas. Intensified how data is used to create a holistic perspective and guide an informed decision making process. Infused decision models to be sure evaluations and recommendations were consistent.

Aggressive Site Growth with Improved Analytical & Presentation Tools
Designed a comprehensive site decision process to support franchise expansion opportunities. Required a turn-key solution to quickly assess and make site decisions more effectively. Needed to understand new market opportunities and saturation points in existing markets. Provided opportunities for senior management to interact via a "board room ready" interface.

Shifting Site Strategy by Re-directing Opportunity Identification
Constructed an analytical process to locate and structure branch locations. Reviewed existing approaches and constructed a systemic process to manage a shifting strategy from “we want to be here” to “where are the best locations”.

In-Market Acquisitions – Prioritizing Consolidation & Exit Decisions
Developed market evaluation process to help management quickly work through divestiture and consolidation opportunities. Integrated decision models to project market strengths and potential erosion resulting from branch closures. Enabled an “exit opportunity” factor whereby a site decision could be influenced by lease term and brand strength/loyalty.