About Us

Tracy L. Nagel, Partner

Tracy is an accomplished professional, bringing almost twenty years of marketing and information management experience including: strategic planning, business process design, site optimization and channel management concepts, web-based system development, data warehousing/marting, and direct marketing applications. Her extensive project and process management expertise has enabled clients to maximize opportunities, reach new heights, and positively impact return on investments.

Prior to founding x-span results, Tracy served as a Principal with Furash & Company. In this capacity, she served as a senior contributor for retail marketing assignments, specializing in site management and rationalization strategies, CRM concept development, marketing information technology alignment, and distributed access strategies. She defined analytical components supporting distribution system alignment, customer retention and acquisition tactics, consumer segmentation concepts, and line of business strategies.

Tracy also applied her expertise in project design and implementation as Vice President for the Financial Services Group of Claritas, Inc. She managed a custom applications division, assisting clients in the design of unique systemic solutions to manage sales and information management/transfer needs. Tracy also served as a Senior Director, Midwest Regional Sales, developing information and analytical processes required to support client marketing strategies.

Early career assignments include Marketing Information Administrator at Society Corporation (acquired by KeyCorp) where Tracy managed the development, collection and reporting of all marketing, competitive, and secondary information. She also was responsible for developing applications and models to support the ongoing efforts related to sales and segment management, customer profitability, competitive intelligence, direct marketing, and retention initiatives. She was involved extensively with the Society-Ameritrust merger, supporting database development for direct mail communications, implementing a customer retention database measurement system, determing viable consolidation activities and bundling sites in support of mandated divestitures, and managing the research department integration process.

Tracy holds BA and MBA degrees in Business Administration with a concentration in Marketing from Baldwin-Wallace College in Berea, Ohio. She is widely published in industry trade journals and is a spokesperson on matters related to the articulation of marketing, sales and site strategies utilizing new information technologies. She currently resides in Durham, NC where she is an avid Durham Bulls fan.

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Andy Straker, Partner

Andy specializes in information and technology integration including: database design, implementation, and administration, and creating custom marketing information software applications to create environments that promote decision making efforts as well as facilitate information management and transfer processes, and create environment. Andy’s expertise in distributed access and workflow design helps marketing teams streamline and standardize processes and optimize resources.

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