Andy Straker


Andy Straker brings more than 25 years’ experience in building and deploying business marketing intelligence applications. As a software developer, he has worked with Claritas, Scarborough Research and Pulse Train Technology. His time with Claritas gave him valuable insight into the world of geo-demographics. More recently, Andy worked with Air2Web where he build customer applications using its wireless application service.

In 2001, Andy co-founded x-span results, Inc. He designed and developed Site Decision Systems, originally as a desktop client/server application and then migrating it to the web in 2007. Since then, he has continued to direct SDS’ growth into today’s fully integrated cloud-based SaaS solution. Andy graduated from the University of Bristol in England with a degree in Mathematics.



Executive Officer
With more than 30 years of experience in technology, sales and engineering, Robin provides strategic advice to x-span results and for its flagship solution, Site Decision Systems (SDS).

Robin is currently Chief Enterprise Innovation Officer at Samsung Electronics and prior to that, Chief Information Officer for Research in Motion, Ltd. for six years. Previously, she led over 30,000 employees at AT&T in varied senior leadership positions including Bell Labs, Global Network Services, as well as Chief Compliance Officer. She holds an MBA degree in Management of Technology from the Georgia Institute of Technology.



Vice President, Strategic Partnerships

Andy is an experienced marketing services executive for technology and B2B organizations with over 25 years of broad knowledge of SaaS technology applications, analytics, automation, marketing strategy, customer acquisition and retention. Prior to joining x-span results, Andy has held a number of senior positions including Vice President Strategic Services for Premiere Global Services and Vice President Client Services for WhatCounts. Andy holds a BA degree from the University of the West of England with a focus on Systems Analysis and Design.



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